Introducing NOYZ, a modern fragrance brand creating premium scents that are rooted in real, raw and authentic storytelling.
NOYZ unfilters the filtered and disrupts industry standards of perfection, crafting unique, expressive, long-lasting fragrances inspired by real stories and raw feelings. NOYZ is all about using fragrance as a new dimension for self expression - with the power to explore and amplify who you are – the imperfect, the messy, the real.
Scent unfiltered.
Created by Shaun Neff, the ultimate brand disrupter and entrepreneur who began this journey in order to break down barriers in fragrance.
“In an industry that has long been rooted in hyper-filtered fantasy, we saw a massive white space in the fragrance market for a brand rooted in realism. We feel more people will relate to our Sh**ty Day fragrance rather than doing a perfect hair flip with an 18-pack of abs or flawlessly riding a beautiful white horse in a magical meadow. Our goal is to create a brand that creates fragrances inspired by real storytelling” shares Neff.
Developed by renowned perfumer, Jérôme Epinette, the collection comprises four expressive, long-lasting fragrances.
NOYZ is inspired by its community and encourages them to speak and feel their truth wholeheartedly. Each fine fragrance is genderless and each scent’s name is inspired by relatable experiences and authentic storytelling.
NOYZ champions building a fragrance wardrobe, switching up scents based on every mood, layering and mixing it up to create something that is unique to the consumer.
“Working with NOYZ allowed me to push my own boundaries, make bold statements, and disrupt the olfactory norm. This collection is not just an assortment of fragrances; it is a curated olfactive anthology designed to celebrate authenticity and individuality"
Jérôme Epinette
Smell Good. Do Better
NOYZ uses responsibly sourced, high-quality ingredients. All NOYZ formulas are formulated without parabens, phthalates, synthetic dyes, and animal byproducts and all scents are certified vegan through the global organisation The Vegan Society and certified cruelty free through PETA.
By creating fragrances inspired by real stories and raw feelings, the brand is here to create space for real conversations to help eliminate the stigmas around mental health that still exist today. NOYZ is partnering with CALM
(Campaign Against Living Miserably), an organisation that drives awareness and provides important services, resources, and tools to support our mental health.
